Job Description

,

Digital Marketing Manager | Smartwood Furniture

Job Overview:

We are seeking an experienced and results-driven

Digital Marketing Manager

to lead our complete digital presence and drive e-commerce growth for our

furniture brand

. The candidate should have expertise in SEO, paid ads, social media, marketplace management, website development/maintenance, and a strong understanding of digital strategy.

Key Responsibilities:

1. Digital Strategy & Planning

Develop and implement a comprehensive

digital marketing strategy

aligned with business goals. Plan monthly/quarterly campaigns to increase online sales and brand awareness. Manage and allocate

marketing budgets

effectively to maximize ROI.

2. Paid Advertising & Performance Marketing

Create, manage & optimize

Google Ads, Meta Ads (Facebook/Instagram),

and other paid campaigns. Retargeting, remarketing & conversion optimization. Track KPIs like

ROAS, CTR, CPA, and sales conversion

.

3. SEO & Website Management

End-to-end

SEO management

(On-page, Off-page, Technical SEO). Manage and maintain

company website

(WordPress/Shopify/custom CMS). Ensure website speed, security, and mobile optimization. Regular content updates, landing page design & A/B testing.

4. Social Media & Branding

Develop & execute

SMO strategies

for brand engagement. Manage social channels (Facebook, Instagram, LinkedIn, YouTube, Pinterest). Build brand reputation and community engagement.

5. E-commerce & Marketplace Handling

Manage product listings, ads & promotions on

Amazon, Flipkart, and other marketplaces

. Optimize product content, keywords & pricing strategies. Monitor competitor activities & suggest growth tactics.

6. Analytics & Reporting

Use tools like

Google Analytics, Search Console, Ads Manager, SEMrush/Ahrefs

to track and optimize campaigns. Prepare weekly/monthly performance reports for management. Data-driven decision-making for continuous improvement.

7. Team & Vendor Management

Coordinate with

designers and developers

to execute campaigns. Manage external vendors/agencies when required. Provide guidance and training to junior team members.

Requirements:

3-6 years of experience in

digital marketing, preferably in e-commerce/furniture/retail industry

. Strong knowledge of

SEO, Google Ads, Meta Ads, Social Media Marketing, Website Management

. Experience with

Amazon/Flipkart/Snapdeal, or similar marketplaces

. Ability to plan and execute campaigns independently. Strong analytical, leadership, and problem-solving skills. Basic graphic design skills (canva).

Qualifications:

Bachelor's/Master's degree in Marketing, Business, or related field.
Call/Whatsapp: +91 91389 80934

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Preferred) total work: 3 years (Preferred)
Application Deadline: 25/11/2023