Job Description

- Digital Marketing Executive

Location: Laxmi Nagar, Delhi

Type: Full-Time

Reporting To: Director - Group Travel & Hospitality Division

About the Role

Digital Marketing Executive who can independently plan, execute, and manage all digital marketing functions across our businesses:

- School & Corporate Group Booking Portal
- Camp O Royale (Dhanaulti Resort)
- Nagpal Tour & Travels

This is a core position where you will act as the digital brain of the business, with complete ownership of websites, social media, SEO, lead generation, campaign execution, and customer engagement -- without relying on any external agencies or vendors.

Key Responsibilities1. Website Development & Maintenance

Independently build and manage websites and landing pages for all brands using tools like WordPress, Webflow, or Carrd.

Ensure daily update of itineraries, pricing, images, and booking components.

Maintain performance, speed, and SEO readiness of all sites.

2. Social Media Management

Create and post content across Instagram, Facebook, and LinkedIn.

Plan monthly calendars, stories, reels, and engagement campaigns.

Actively reply to DMs, comments, and create buzz around promotions or group bookings.

3. Search Engine Optimization (SEO)

Conduct keyword research, implement on-page SEO, and build backlinks.

Write or source SEO-rich blog content.

Monitor Google Search Console and Google Business Profiles for all brands.

4. Lead Generation & Ad Campaigns

Plan and run Google Ads, Facebook Ads, and remarketing campaigns.

Build audiences, define budgets, and optimize ad creatives for CPL/ROAS.

Track and nurture leads via email, WhatsApp automation, and retargeting flows.

5. Performance Tracking & Reporting

Set up Google Analytics, UTM tracking, Looker Studio dashboards.

Generate weekly reports with key insights on lead volume, ad performance, and engagement.

Recommend improvements backed by data.

6. CRM, Email & WhatsApp Automation

Set up and manage CRM or Google Sheets for lead tracking.

Design and implement email flows, WhatsApp autoresponders, and lead follow-up automations using tools like Mailchimp, Notion, WATI, or Make.com.

7. Internal & Cross-Brand Coordination

Work closely with Business Development Executives to align digital and offline sales.

Maintain promotional assets, digital brochures, itinerary creatives, and branded PDFs.

Act as the bridge between operations, sales, and customers.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person