Digital Marketing Executive

Year    DL, IN, India

Job Description

Key Responsibilities

Performance Marketing:

Plan, execute, and optimize campaigns across

Meta, Google, YouTube,Snapchat

. Achieve targeted ROAS and reduce CAC through A/B testing and funnel optimization.

Content & Social Media:

Develop campaign calendars for Instagram, Facebook, and influencer collaborations. Scale UGC, reels, and community-driven content.

Analytics & Reporting:

Track campaign performance, website traffic, conversion funnels, and provide weekly dashboards. Competitor benchmarking (Mamaearth, Minimalist, Dot & Key, Plum, Pilgrim).

Brand Growth:

Work closely with founders & creative team to position VINR as a

premium mass clean beauty brand

. Experiment with new channels (Quora, Reddit, WhatsApp broadcast, SEO blogs). Handle

email marketing, WhatsApp marketing, and blog content posting

. Track campaign performance & competitor activities, prepare weekly reports. Support creative team with ad copies, product posts, and UGC integration.
Skills & Qualifications

1-3 years of experience in digital marketing (preferably D2C/beauty/skincare). Knowledge of

Meta Ads Manager, Google Ads

Good understanding of

SEO, content marketing, and influencer collaborations

. Analytical mindset with reporting skills. Strong communication & multitasking ability.
Job Type: Full-time

Pay: ₹15,686.31 - ₹42,772.05 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4236013
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year