Complete ownership for end-to-end digital marketing programs and campaigns which includes SEM/ SEO/ Social Media Marketing.
Plan, execute and monitor the entire brand communication strategy on social media (Facebook, Instagram, Twitter and other similar platforms)
Optimize online advert campaigns through Google Adwords, Facebook etc. to increase brand awareness and lead generation
Manage all SEO activities including Content Strategy, Link Building and Key Word Strategy to increase rankings on all major search networks.
Attain key performance indicators such as reducing the website bounce rate or improving conversion.
Fix any errors or bugs in online content.
Provide creative ideas for content marketing and update website.
Measure performance of digital marketing efforts using a variety of Web analytics tools.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess the measures
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with agencies and other vendor partners
Coordinate with designers to improve user experience.
Required Candidate profile
Proven experience as Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with social media, Google Adwords and email campaigns and SEO/SEM
Excellent communication and interpersonal skills.
Job Types: Full-time, Permanent
Work Location: In person
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