Job Description

Digital Marketing Executive

McLine Studios is a leading architectural firm that designs and delivers innovative and sustainable architectural projects. We're seeking a

proactive and self-sufficient Digital Marketing Executive

to take full ownership of our digital presence. This role requires someone with hands-on experience in SEO, content strategy, website management, and visual content creation.

Key Responsibilities:

Website Management:

Maintain and optimize the WordPress website for SEO, UX, and technical performance, including basic HTML/CSS edits.

SEO:

Lead all on-page, off-page, and technical SEO efforts, including keyword optimization, audits, and backlink building through guest posting.

Content Strategy:

Plan, write, and manage engaging content across blogs, service pages, and social media.

Visual Design:

Create and maintain high-quality, on-brand visuals for digital platforms using Canva, Photoshop, and AI tools.

Analytics & Reporting:

Track website performance, SEO health, keyword rankings, and content effectiveness using tools like Google Analytics and Search Console.

Social Media:

Independently manage Social Media marketing--posting, engagement, and experimentation with different formats; repurpose content into shorter formats for higher engagement.

Performance Marketing (Preferred):

Support or manage campaigns on Google and LinkedIn; track metrics, and analyze performance using Excel and dashboards.

Research & Insights:

Conduct in-depth topic and keyword research, competitor analysis, and content audits; translate insights into actionable strategies for SEO, content, and outreach.

Requirements

2+ years of relevant experience in digital marketing Solid understanding of SEO (on-page, off-page, and technical) Strong command of WordPress, HTML/CSS, and web performance tools Proficiency in Google Analytics, Search Console, and other SEO tools Excellent writing skills with the ability to create both technical and creative content Experience with design tools like Canva and Photoshop Ability to work independently with minimal supervision
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Flexible schedule Health insurance Provident Fund
Experience:

Digital marketing: 4 years (Required)
Language:

English (Preferred)
Work Location: In person