Job Description

Job Title:

Digital Marketing Executive / Digital Marketing Specialist

Organization:

Harsha Institutions

Location:

Bengaluru

Reporting To:

Management / Marketing Head

Employment Type:

Full-time

About Harsha Institutions

Harsha Institutions is a multi-disciplinary group of educational institutions offering programs in Engineering, Management, Pharmacy, Nursing, Physiotherapy, Allied Health Sciences, Law, Pre-University, and School education. The institution focuses on ethical branding, strong student outreach, and data-driven admissions growth through digital platforms.

Role Overview

The

Digital Marketing Executive / Specialist

will be responsible for planning, executing, and optimizing

online marketing campaigns

to support admissions, branding, and institutional visibility. The role requires hands-on execution, performance tracking, and close coordination with internal teams and external agencies.

Key ResponsibilitiesDigital Campaign Management

Plan, execute, and manage digital campaigns across: Google Ads (Search, Display, YouTube) Meta platforms (Facebook, Instagram) LinkedIn (where applicable) Optimize campaigns for leads, conversions, and cost efficiency. Manage budgets, bidding strategies, targeting, and creatives.

Lead Generation & Admissions Support

Generate qualified leads for admissions across all institutions and programs. Coordinate with admissions teams for lead quality, follow-up, and conversion tracking. Implement tracking tools (Google Analytics, Meta Pixel, conversion tracking).

Content & Creative Coordination

Work with the Social Media Manager, designers, and videographers for campaign creatives. Assist in drafting ad copies, landing page content, and call-to-action messaging. Ensure alignment with institutional brand guidelines.

Website & SEO Support

Support basic website optimization and landing page improvements. Assist in SEO activities such as keyword research, on-page optimization, and content alignment. Monitor website traffic, bounce rates, and user behavior.

Analytics & Reporting

Track and analyze performance metrics including CTR, CPL, CPA, conversions, and ROI. Prepare weekly and monthly performance reports for Management. Use insights to continuously improve campaign performance.

Compliance & Coordination

Ensure all digital communication adheres to institutional policies and regulatory norms. Coordinate with Principals, Admissions, and Marketing teams for program-specific campaigns. Maintain proper documentation of campaigns, creatives, and budgets.

Eligibility & Qualifications

Bachelor's or Master's degree in Marketing, Digital Media, Business, or related fields.

2-5 years of experience

in digital marketing, preferably in education or service sectors. Strong hands-on experience with Google Ads, Meta Ads Manager, and analytics tools. Working knowledge of SEO, SEM, and landing page optimization. Strong analytical and communication skills. Ability to handle multiple campaigns and deadlines simultaneously.

Key Competencies

Performance marketing and lead generation Data-driven decision making Campaign optimization and reporting Cross-functional coordination Attention to detail and accountability

What We Offer

Full-time role in a growing educational institution Opportunity to manage large-scale admissions campaigns Professional work environment with clear objectives Long-term growth based on performance

How to Apply

Interested candidates may send their

updated resume

.

Email:

hr@harshainstitutions.com

Subject Line:

Application - Digital Marketing Executive / Specialist

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Work Location: In person