Job Description

Job Title: Digital Marketing Specialist

Key Responsibilitie

s:

1. Digital Marketing Strategy:

- Develop and implement comprehensive digital marketing plans to achieve business objectives.

- Conduct market research, analyze consumer behavior, and identify trends to inform digital marketing strategies.

2. Social Media Marketing:

- Manage and execute social media campaigns across platforms (Facebook, Instagram, Twitter, Pinterest, etc.).

- Create engaging content, respond to comments, and monitor social media analytics.

3. Email Marketing:

- Design and execute email marketing campaigns to promote products, offers, and brand news.

- Manage email lists, create content, and analyze campaign performance.

4. Search Engine Optimization (SEO):

- Optimize website content and structure to improve search engine rankings.

- Conduct keyword research, analyze SEO metrics, and implement SEO best practices.

5. Paid Advertising:

- Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.

- Conduct ad targeting, budgeting, and optimization.

6. Content Creation:

- Develop high-quality content (blog posts, product descriptions, videos, etc.) to engage audiences.

- Collaborate with designers, writers, and other stakeholders to create compelling content.

7. Analytics and Reporting:

- Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.).

- Provide regular reporting and insights to inform future marketing strategies.

Requirements:

1. Education: Bachelor's degree in Marketing, Communications, or a related field.

2. Experience: 2-5 years of experience in digital marketing, preferably in the jewelry or luxury goods industry.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person