Job Description

A Digital Marketing Executive is responsible for developing, implementing, and managing online marketing strategies to promote a company's products, services, or brand. This role focuses on increasing online visibility, driving web traffic, strengthening customer engagement, and generating leads or sales through various digital channels.

1. Key Responsibilities, Strategy & Campaign Management

Develop and execute digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising. Plan and manage content calendars to support marketing initiatives. Collaborate with sales, design, and product teams to ensure campaign alignment.

2. Social Media Marketing

Manage social media accounts (e.g., Facebook, Instagram, LinkedIn, X). Create engaging posts, stories, and campaigns tailored to each platform. Monitor social trends and optimize strategies to improve reach and engagement.

3. SEO & Website Management

Conduct keyword research and on-page/off-page SEO optimizations. Monitor website performance and analytics (e.g., Google Analytics, Search Console). Coordinate with web developers for site improvements and landing page optimization.

4. Paid Advertising

Plan and manage paid campaigns via Google Ads, Meta Ads, and other ad networks. Optimize ad performance to maximize ROI and reduce cost per acquisition (CPA). Prepare reports on ad performance and KPIs.

5. Email Marketing

Create and execute email campaigns, newsletters, and automation workflows. Manage subscriber lists and ensure compliance with email marketing regulations. Track open rates, CTR, conversions, and improve email performance.

6. Analytics & Reporting

Track KPIs and prepare weekly/monthly performance reports. Use analytics tools to extract insights and recommend improvements. Monitor competitor activities and industry trends.

7. Content Creation & Management

Assist in creating content (blogs, videos, graphics) that aligns with brand voice. Coordinate with designers, writers, and agencies to produce high-quality assets. Maintain brand consistency across all digital touchpoints.

Required Skills

Strong understanding of digital marketing channels (SEO, SEM, Social, Email, Content). Proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM systems. Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite) is a plus. Excellent communication and copywriting skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Knowledge of marketing automation tools (Mailchimp, HubSpot, etc.) is advantageous.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. 1-3 years of experience in digital marketing (entry-level candidates may be considered with strong portfolios). Certifications in Google Ads, Analytics, or Meta Blueprint are a plus.

Soft Skills

Creativity and problem-solving. Strong attention to detail. Ability to manage multiple projects simultaneously. Team player with the ability to work independently.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

Commuter assistance Internet reimbursement Life insurance Provident Fund
Work Location: In person