Job Description

Job Title:

Digital Marketing Executive (E-commerce & Performance Marketing)

Location:

Raipur, Chhattisgarh (In-house)

Salary:

Based on experience

Qualification:

MBA in Marketing

Type:

Full-time

About the Role:

We are looking for a highly driven

Digital Marketing Executive

with strong expertise in

e-commerce marketing, Google Ads, SEO, and performance marketing.

This role is critical in scaling our D2C sales channels, optimizing ad spends, and ensuring ROI-focused growth across digital platforms.

Key Responsibilities:

Performance Marketing:

Plan, execute, and optimize

Google Ads, Meta Ads (Facebook/Instagram)

and

shopping campaigns

Manage budgets and deliver on KPIs such as ROAS, CAC, and CTR Continuously test creatives, audiences, and funnels

E-commerce Marketing:

Drive traffic and conversions on Shopify or other platforms Set up and optimize

email marketing campaigns (Klaviyo or Mailchimp)

Create and manage product campaigns, festive/seasonal offers, and remarketing strategies

SEO & Content Optimization:

Conduct keyword research and optimize product pages, blogs, and landing pages Coordinate with content and design teams to align SEO best practices Track organic rankings and optimize based on performance

Analytics & Reporting:

Analyze website & ad performance using

Google Analytics, Meta Business Manager, and Google Data Studio

Share weekly/monthly reports with insights and actionable recommendations

Collaboration:

Work closely with the design, content, and social media teams for 360 campaign execution Stay updated with digital trends, platform updates, and algorithm changes

Requirements:

MBA in Marketing
2+ years of experience in D2C or eCommerce marketing
Strong command over Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, Google Search Console)
Hands-on experience with Shopify or other eCommerce platforms
Proficiency in Google Analytics, Tag Manager & Excel/Google Sheets
Strategic mindset with a strong grasp of consumer behavior and funnel optimization

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Work Location: In person