The Digital Marketing Executive will be responsible for planning, executing, and monitoring digital marketing campaigns to promote the hospital's services, enhance brand visibility, and drive patient engagement. The role requires hands-on experience in Google Ads, Instagram Ads, and social media marketing for healthcare.
Key Responsibilities:
Plan and execute digital marketing campaigns across Google Ads, Instagram, Facebook, and other platforms.
Create, manage, and optimize paid advertising campaigns (PPC, display, video, remarketing).
Develop and implement SEO and SEM strategies to improve online visibility.
Manage hospital's social media pages - content planning, posting, and engagement.
Track and analyze campaign performance using analytics tools (Google Analytics, Meta Ads Manager).
Coordinate with the creative team for ad designs, videos, and promotional materials.
Generate regular performance reports and suggest improvements for ROI.
Manage hospital's online reputation by responding to reviews and feedback.
Stay updated on latest trends and technologies in digital marketing, especially in healthcare.
Support offline marketing events through digital promotions.
Key Skills:
Google Ads & Meta Ads expertise
SEO / SEM
Social Media Marketing (Instagram, Facebook, LinkedIn)
Content Creation & Analytics
Communication and Creativity
Data Analysis and ROI tracking
Job Type: Full-time
Work Location: In person
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