Job Description

Key Responsibilities

Digital Strategy & Campaigns

Plan and execute digital marketing campaigns across channels (SEO, SEM, social media, email, content). Define KPIs for campaigns and track performance against targets.

Search Engine Optimization (SEO)

Perform keyword research, on-page optimization, and backlinking strategies. Monitor ranking performance and implement improvements.

Search Engine Marketing (SEM) & Paid Ads

Manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns. Optimize ad spending and conversion rates.

Social Media Marketing

Create and manage content calendars across platforms (LinkedIn, Facebook, Instagram, YouTube). Increase engagement and followers organically and via paid campaigns.

Website & Analytics

Coordinate with web developers to maintain and update the company website. Use tools like Google Analytics, Search Console, and Heatmaps to monitor and improve site performance.

Email Marketing

Design and send newsletters, drip campaigns, and event promotions via tools like Mailchimp or Zoho Campaigns.

Content Creation & Coordination

Collaborate with designers and content writers for blogs, creatives, case studies, and infographics.

Lead Generation & CRM

Drive qualified leads to the sales funnel through inbound strategies. Work with CRM tools to nurture leads and track conversions.

Market Research & Competitor Analysis

Track industry trends and competitor strategies to refine marketing efforts.

Reporting & Documentation

Prepare weekly/monthly performance reports for management with actionable insights.
Job Types: Full-time, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person