Job Description

Experience :

0-1

Salary :

1.2-1.8 LPA

Location :

Bapatla, Andhra Pradesh

We are looking for a creative, analytical, and enthusiastic

Digital Marketing Executive

to drive brand awareness, traffic, and lead generation across digital channels. The Digital Marketing Executive will be responsible for SEO & content writing, social media promotions, graphic design, bulk email/WhatsApp marketing, lead generation, and implementing AI marketing tools to maximize campaign efficiency.


To be successful as a Digital Marketing Executive, you should demonstrate strong knowledge of digital trends, be able to create compelling content and designs, and have the ability to generate measurable results. Ultimately, an outstanding Digital Marketing Executive will increase the company's digital footprint and brand credibility while generating high-quality leads.

Responsibilities

Familiarizing yourself with all products and services offered by our company to create relevant marketing content. Performing

SEO optimization

for the website and content, including keyword research, on-page and off-page activities to improve search engine rankings. Writing engaging and SEO-friendly

blogs, website content, and promotional copy

. Creating and executing

social media strategies

, including posts, stories, reels, and ads to promote the brand effectively. Designing attractive graphics and creatives for social media, website, and marketing campaigns using

Canva, Photoshop, or Illustrator

. Planning and executing

bulk email marketing campaigns

using tools such as Mailchimp or SendGrid, and managing

WhatsApp marketing

promotions for direct outreach. Generating leads through organic and paid digital marketing channels and managing these leads through CRM systems. Utilizing

AI marketing tools

for content generation, campaign automation, and data analytics to enhance marketing efficiency and productivity. Monitoring and reporting on the performance of all digital campaigns and making data-driven improvements. Staying updated with the latest digital marketing trends, AI tools, and industry best practices.

Requirements

MBA / B. Tech

Trained in the required skill set. Strong knowledge of

SEO principles and digital content writing

. Proficiency in

graphic design tools (Canva, Photoshop, Illustrator)

. Experience managing

social media promotions and paid campaigns

. Familiarity with

email marketing platforms

and

WhatsApp Business tools

. Understanding of

AI marketing tools

for content, SEO, and automation. Excellent written and verbal communication skills. Creative thinking with strong

analytical and problem-solving skills

. Ability to multitask, manage time effectively, and work independently or in a team. Professional and proactive disposition, emboldened by challenges.

Key Skills

SEO & Content Writing Social Media Management Graphic Design Email and WhatsApp Marketing Lead Generation AI-based Marketing Tools Analytics and Reporting * Creativity & Strategic Thinking