Job Description

Company Website:
Salary: Upto 4.5LPA
Minimum Experience: 3 Years
Work Arrangement:
Work from Office
Knowing design tools such as Photoshop and After Effects is an advantage.
Company: Onroadz Car Rental ( )
Location: HSR Layout, Bengaluru
Role Type: Full-Time
About Onroadz:
Onroadz is a premier self-drive car rental service committed to providing seamless travel experiences. We are looking for a results-driven Digital Marketing Executive to lead our customer acquisition efforts. You will be directly responsible for increasing our fleet bookings through aggressive SEO strategies and high-ROAS paid advertising campaigns on Google and Meta.
Key Responsibilities
Search Engine Optimization (SEO) - Primary Focus:
Local & Organic Growth: Plan and execute comprehensive SEO strategies to rank Onroadz #1 for high-intent keywords (e.g., "self-drive cars in Chennai," "car rental near me") across all operating cities.
On-Page & Technical SEO: Conduct regular audits of onroadz.com to ensure site speed, mobile responsiveness, and schema markup are optimized for bookings.
Content Strategy: Create briefs for location-specific landing pages and blogs that drive organic traffic from travelers and local commuters.
Competitor Analysis: Monitor competitor pricing and keyword strategies to identify gaps and opportunities for market dominance.
Paid Advertising (Google & Meta):
Campaign Management: End-to-end management of Google Ads (Search, Performance Max) and Meta Ads (Facebook/Instagram) with a strict focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
Retargeting: Set up dynamic remarketing campaigns to convert users who dropped off during the booking process.
Creative Collaboration: Collaborate with the design team to produce high-performing ad creatives (videos of the fleet, customer testimonials, and offer banners).
Analytics & Reporting:
Performance Tracking: Use Google Analytics (GA4) and Search Console to track traffic, booking conversions, and user behavior flows.
Optimization: continuously A/B test ad copy, landing pages, and audience targeting to lower the cost per booking.
Reporting: Provide weekly reports on keyword rankings, ad spend, and revenue generated to the management team.
Requirements
Experience: 3+ years of proven experience in a digital marketing role, preferably within the travel, rental, or e-commerce sectors.
SEO Expertise: Deep understanding of Local SEO (Google My Business/Maps optimization), link-building strategies, and keyword research tools (Ahrefs, SEMrush, or Ubersuggest).
Ads Proficiency: Demonstrated success in running profitable Google Ads (Search & Display) and Meta Ads campaigns. You must know how to track conversions and setup pixels correctly.
Analytical Skills: Strong proficiency in Google Analytics 4 (GA4) and Excel/Google Sheets for data analysis.
Communication: Excellent written and verbal communication skills to coordinate with internal teams and report to stakeholders.
Agility: Ability to work under tight deadlines and adjust strategies based on seasonal demand (e.g., weekends, holidays).

Skills Required