Job Description

Responsibilities:
1. Marketing Strategy - Develop and execute digital marketing strategies aligned with brand vision, growth goals, and seasonal campaigns
2. Social Media Management - Create, post, and schedule engaging content across Instagram, Facebook, LinkedIn, and YouTube
3. Content Creation - Collaborate with the internal team to produce high-quality reels, carousels, and promotional videos
4. Ad Campaigns - Plan, launch, and optimize paid ad campaigns on Meta Ads, Google Ads, and YouTube (monthly/weekly campaigns)
5. Lead Generation - Implement lead generation funnels using WhatsApp Business, Zoho CRM, and landing pages
6. Analytics & Reports - Monitor digital performance metrics weekly and prepare monthly performance reports
7. Email Marketing - Build and execute newsletters and drip email campaigns for various service offerings
8. SEO & Website Updates - Coordinate with the tech team to update website content and improve visibility
9. Event Promotion - Promote internal and external events/workshops across all digital platforms
10. Reputation Management - Monitor and respond to online reviews, comments, and DMs to build digital trust
11. Community Building - Drive digital community growth (WhatsApp, Telegram, Facebook Groups) through engaging content and conversations
12. Collaborations - Liaise with influencers, partners, and subject matter experts for content collaborations
13. Campaign Planning - Conceptualize and execute campaigns around health days (e.g., Doctors Day, Yoga Day, etc.)
14. Offline Integration - Ensure branding and digital coverage for offline activities (camps, workshops, etc.)
15. Continuous Learning - Stay updated with industry trends and apply learnings to enhance campaign efficiency
Requirements
1. Good communication skills are a must
2. Looking presentable is a no-brainer since you will represent the company publicly
3. Efficient computer knowledge is mandatory
4. Basics of marketing and sales process
5. Deep knowledge of how social media works
6. A multitasker handling multiple handles
7. Flexibility with timings and being a team player to collaborate with a team/agency
Benefits
1. Attractive salary if you have the right skill set, which can save time and money
2. Incentives that match the growth of the company based on your contribution
3. Respectable workplace with people having the right mindset
4. Your growth is not just financial; you can grow as a person, lead a team, and a department, if you have the right attitude, skills and knowledge
5. Overall, a fulfilling job that does not feel like work

Skills Required