Job Description

Job Overview

We are seeking an energetic and results-driven Digital Marketing Executive to join our dynamic marketing team. In this role, you will be at the forefront of developing and executing innovative digital marketing strategies that elevate brand visibility, engage target audiences, and drive measurable growth across multiple online channels. Your expertise in SEO, social media marketing, content creation, and performance analytics will be essential in crafting compelling campaigns that resonate with diverse audiences. This paid position offers an exciting opportunity to harness your creativity and technical skills to make a tangible impact on our digital presence.

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with company goals, including SEO, SEM (Search Engine Marketing), and performance marketing initiatives. Conduct keyword research using advanced SEO tools to optimize website content, blog posts, and landing pages for higher search engine rankings. Manage and optimize paid advertising campaigns across platforms such as Google Ads (including Google AdWords) and Facebook Advertising to maximize ROI. Oversee social media marketing efforts by creating engaging content, managing social media accounts, scheduling posts, and analyzing engagement metrics through social media management tools. Utilize Google Analytics and other analytics platforms to monitor campaign performance, interpret data insights, and adjust strategies for continuous improvement. Create compelling content for various digital channels, including website copy, blog articles, email marketing campaigns, and social media posts, ensuring brand consistency and audience engagement. Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite to enhance digital content. Maintain and update websites using WordPress or other content management systems (CMS), ensuring optimal user experience and SEO compliance. Collaborate with cross-functional teams to develop integrated marketing campaigns that support B2B (business-to-business) initiatives and e-commerce growth. Implement marketing automation tools to streamline campaigns, lead nurturing processes, and customer engagement efforts. Stay current with industry trends in digital marketing, SEO best practices, emerging platforms, and new tools to keep strategies innovative and effective.

Qualifications

Proven experience in digital marketing roles with a strong portfolio demonstrating successful campaigns across multiple channels. Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for keyword research and site audits. Hands-on experience with Google Ads (including Google AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms. Strong understanding of SEO principles including on-page optimization, link building strategies, and technical SEO aspects like HTML and CSS fundamentals. Skilled in content creation--copywriting for web copy, blogs, email campaigns--and graphic design using Adobe Photoshop or Adobe Creative Suite. Familiarity with website management systems like WordPress or other CMS platforms; knowledge of HTML, CSS, JavaScript is a plus. Ability to analyze data using SQL or analytics tools to assess campaign performance and identify opportunities for optimization. Excellent communication skills with the ability to craft persuasive copy tailored for different audiences across various digital channels. Knowledge of social media management tools such as Hootsuite or Buffer; experience managing B2B marketing campaigns is advantageous. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. A proactive mindset with a passion for learning emerging trends in digital marketing to continuously refine strategies. Join us as a Digital Marketing Executive if you're ready to leverage your skills in a vibrant environment where innovation meets impact! This is your chance to shape compelling digital narratives that captivate audiences worldwide while advancing your career in a supportive setting dedicated to your growth.
Job Type: Full-time

Pay: From ?7,000.00 per month

Experience:

1yr: 1 year (Required)
Work Location: Remote