Company Description
Codiant A YASH technologies Company is an ISO 9001-2008 & ISO/IEC 27001: 2013 Certified Company headquartered at East Moline, IL, USA with the development center in the INDIA (Indore, Pune & Hyderabad) and other offices located at different locations of world Dubai, AUS & UK. We?re a digitally-fluent force with a team of 170+ certified Mobile App developers, Web App developers, UI/UX designers, Analysts, Managers and Marketers who are well versed with latest technologies. We provide custom web & mobile app development and design services to clients across United States, Europe , Australia, Singapore & Middle East including some other part of the world. We specialize in custom web development, website design, e-commerce, Content Managed Website & Open Source Customization along with mobile applications.



Roles & Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies..
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills Required: o Proven working experience in digital & Social Media Marketing.
o Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
o Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
o Experience in optimizing landing pages and user funnels.
o Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
o Experience in setting up and optimizing Google Adwords campaigns & Up-to-date with the latest trends and best practices in online marketing and measurement.
o Strong analytical skills and data-driven thinking.

Qualifications
Any graduate with relevant experience
Additional Information
5 Days working company.