Manage social media channels, create engaging content, and ensure consistent brand communication.
Plan, execute, and optimize digital marketing campaigns across SEO, SEM, and paid advertising platforms.
Conduct keyword research, implement on-page/off-page SEO, and monitor search performance.
Create and manage Google Ads, Meta Ads, and LinkedIn Campaigns with a focus on ROI-driven results.
Assist in content creation for websites, blogs, emailers, and marketing creatives.
Execute email marketing campaigns, segment audiences, and track performance.
Monitor and analyze digital metrics using analytics tools and prepare regular performance reports.
Coordinate with internal teams for campaign execution, creatives, and digital assets.
Stay up to date with digital trends, tools, and best practices to improve campaign efficiency.
Manage multiple ongoing campaigns while maintaining timelines and quality standards.
Requirements
Minimum 2+ years of experience in digital marketing.
Strong understanding of social media marketing, SEO, SEM, and performance marketing.
Experience with Google Ads, Meta Ads Manager, and analytics tools.
Knowledge of keyword research, campaign optimization, and digital performance tracking.
Excellent communication skills with the ability to craft engaging digital content.
Strong analytical mindset with the ability to interpret data and generate insights.
Familiarity with CMS platforms like WordPress.
Ability to work in a fast-paced environment and handle multiple projects efficiently.
Preferred Skills
Experience with marketing automation or CRM tools.
Basic design knowledge (Canva/Adobe).
Understanding of video marketing, influencer collaborations, or content production.
Certification in Google Ads, Analytics, or Meta advertising (preferred).
Job Location: Kochi, Kakkanad (Infopark)
Industry: Software Development
Interested candidates are requested to share their updated resume to
amarragi@affable.in or contact 9048151003
Job Type: Full-time
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