Job Description

O-rings Valve seats - X-rings Lip seals Spring energized seals Hammer Union seals Packing Elements etc.
These products are mainly used as sealing components in Ball Valves, Butterfly valves,

Pumps, Braking Systems of Mining trucks, Hammer Unions and Packers of Oilfield

equipment etc.

Parelite Seals is a sub-division where we manufacture seals specifically for

hydraulic cylinder applications.

:

We are seeking a highly motivated and results-oriented Digital Marketing Executive to

join our team. The ideal candidate will be responsible for managing and executing

digital marketing activities for our two brands, ISMAT and Parelite Seals. This role

requires a strong understanding of various digital marketing channels and the ability to

develop and implement effective strategies to drive brand awareness, generate leads,

and increase customer engagement.

Responsibilities:


LinkedIn Marketing:


Researching, creating, and scheduling engaging content for LinkedIn

posts.


Utilizing LinkedIn Sales Navigator for lead generation and prospecting.


Identifying and reaching out to potential leads through direct messaging.


Developing and implementing LinkedIn growth strategies.


Providing regular reports on LinkedIn performance and lead generation

efforts.


Search Engine Optimization (SEO):


Performing keyword research and implementing on-page and off-page

optimization strategies.


Developing and executing SEO strategies to improve organic search

rankings.


Writing and optimizing blog posts and other website content for search

engines.


Developing growth strategies for organic traffic.


Google Ads:


Conducting thorough target audience research to identify key

demographics and interests.


Setting up and managing conversion tracking to measure campaign

effectiveness.


Performing keyword research and optimizing campaigns for maximum

ROI.


Analyzing campaign performance, preparing reports, and developing

data-driven ad strategies.


Email Newsletter Marketing:


Creating compelling and engaging content for email newsletters.


Managing email lists and segmenting audiences for targeted campaigns.


Tracking email campaign performance and providing regular reports on

key metrics.


Website Management


Tracking and Optimizing Website for conversions, loading speed and

content


Preparing content for new web pages that must be added


Updating the website with new product launches


Vendor Management:


Managing relationships with existing digital marketing vendors to ensure

they meet agreed-upon scope of work.


Researching and identifying new vendors when necessary.


Preparing and managing Scope of Work (SOWs) and negotiating pricing

with vendors.


Collateral Design Management:


Overseeing the design and production of marketing collateral, including

catalogs, flyers, and handbooks, in collaboration with vendors.


Content Preparation


Shooting videos and photos for use in LinkedIn posts and other digital

channels.


Conducting research on industry-related topics to inform content creation.


Collaborating with internal teams to gather information and prepare

accurate and engaging content.

Skills Required:


Google Ads (including campaign setup, optimization, and reporting)


Google Analytics (including website traffic analysis, goal tracking, and reporting)


SEO (including keyword research, on-page optimization, and link building)


Email marketing (including content creation, list management, and campaign

analysis)


LinkedIn and LinkedIn Sales Navigator for marketing and lead generation


Vendor management (including vendor selection, contract negotiation, and

performance management)


Graphic design (understanding of design principles and experience working with

designers)


Excellent written and verbal communication skills


Strong analytical and problem-solving abilities


Ability to manage multiple projects and prioritize tasks effectively


Creativity and a passion for digital marketing

Preferred Qualifications:


Knowledge and experience in field of work


Digital Marketing Certifications


3+ years of experience in Digital Marketing

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Supplemental Pay:

* Performance bonus