Job Description

Ripple Home is a tech-driven company based in India that specializes in transforming everyday spaces through custom smart home automation, outdoor systems, and sustainable solutions. The company focuses on making affordable smart home technology accessible to Indian households while integrating innovative design and sustainable landscaping practices. Ripple Home operates under Ripple AI Technologies Pvt Ltd, a company with 11-50 employees dedicated to delivering smart automation solutions that modernize homes and workspaces. Their offerings include custom automation systems designed to enhance convenience, energy efficiency, and lifestyle quality through intelligent technology integration. The company's mission centers on creating innovative and sustainable living environments by combining cutting-edge automation technology with thoughtful design principles. By providing tailored solutions for residential and commercial spaces, Ripple Home aims to make smart living practical and accessible across India.
DIGITAL MARKETING EXECUTIVE
Job Title: Digital Marketing Executive
Job Type: Full-time / Part-time
Experience Required: 0-1 years
About the Role:
We are seeking a talented and enthusiastic Digital Marketing Executive to join our dynamic marketing team and drive our online presence to new heights. The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to promote our products and services, increase brand awareness, and drive measurable business results. This role is essential in helping us achieve our business objectives and effectively reach our target audience in an increasingly competitive digital landscape.
As a Digital Marketing Executive, you will be involved throughout the campaign ideation, development, implementation, and measurement process. You will work collaboratively with cross-functional teams including content creators, designers, and sales professionals to create compelling marketing strategies that resonate with our target audience. The ideal candidate will have a passion for all things marketing and technology, possess excellent analytical skills, and thrive in a fast-paced, deadline-driven environment. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns and help secure growing revenue through strategic digital initiatives.
Key Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers across multiple touchpoints

• Plan and monitor our ongoing company presence on social media platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels

• Launch optimized online advertisements through Google Ads, Meta Ads (Facebook and Instagram), and other advertising platforms to increase company and brand awareness while managing advertising budgets effectively

Candidates must have 1-3 years proven experience in digital marketing, preferably in startup or fast-paced environments. Ability to work independently and wear multiple hats essential. Excellent understanding of digital marketing concepts and best practices required. Hands-on experience with social media marketing, Google Ads, email campaigns, and SEO/SEM strategies mandatory. Proficiency in web analytics tools including Google Analytics necessary. Strong creative content writing skills crucial. Analytical mindset with data interpretation abilities essential. Excellent communication and adaptability skills required. Startup mindset with entrepreneurial spirit preferred.

Skills Required