Job Description

Role Overview

We are seeking a

Media Buying Manager

to plan, execute, and optimise paid media campaigns across digital platforms. The ideal candidate will have strong expertise in managing campaigns on

Meta, Google Ads, YouTube, LinkedIn Ads, and programmatic platforms

, with a deep understanding of the compliance and sensitivity requirements in healthcare advertising. You will play a critical role in

maximising ROI

for clients through data-driven media planning, smart targeting, and efficient budget allocation.

Key Responsibilities

Campaign Planning & Strategy

Develop end-to-end paid media strategies aligned with client goals, audiences, and healthcare service lines. Design media plans including platform mix, targeting, bidding strategies, ad formats, and KPIs. Conduct audience research, keyword planning, and competitor benchmarking.

Platform Execution

Launch, manage, and optimise campaigns across:

Google Search & Display

Meta (Facebook & Instagram)

YouTube

LinkedIn Ads

(for B2B healthcare clients)

Programmatic platforms

(if applicable) Collaborate with the tech team to implement tracking pixels, conversion goals, and UTM parameters.

Performance Monitoring & Optimisation

Monitor and optimise campaigns against CPL, CPA, CTR, ROAS, and engagement metrics. Conduct A/B testing on creatives, copy, and targeting to drive efficiency. Continuously adjust bids, budgets, and targeting based on performance insights.

Compliance & Accuracy

Ensure campaigns adhere to

Google Healthcare Ads policy, Meta Health-related rules, MCI guidelines

, and other relevant regulations. Partner with compliance and client servicing teams to validate messaging and secure necessary approvals.

Reporting & Insights

Deliver clear, insightful performance reports with learnings and next steps. Present results to internal teams and clients in an actionable, easy-to-understand format. Maintain accurate documentation of campaigns, benchmarks, and media spend.

Qualifications

Bachelor's degree in Marketing, Advertising, Digital Media, or a related field.

2-4 years of hands-on experience

in digital media buying and campaign management. Proficiency in

Google Ads, Meta Business Manager, LinkedIn Ads

, and analytics dashboards. Strong analytical skills with the ability to translate data into actionable insights. Solid understanding of performance marketing metrics (

CPL, CAC, ROAS, etc.

). Prior experience in

healthcare or regulated industries

is highly desirable.

Preferred Skills

Google Ads & Meta Blueprint Certifications.

Familiarity with tools such as

Google Tag Manager, GA4, SEMrush, or SimilarWeb.

Knowledge of healthcare advertising compliance standards (

HIPAA, MCI, etc.

). Experience with project management tools (

ClickUp, Trello, Asana

).

Location - Gokulpeth, Nagpur

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Application Question(s):

Do you have experience in paid managing paid campaigns across Meta, Google Ads, YouTube?
Work Location: In person