to plan, execute, and optimize paid campaigns. The candidate should be results-driven, creative, and analytical, with a strong understanding of audience targeting, ad formats, and campaign performance optimization.
Key Responsibilities
Plan, execute, and manage
Meta Ads campaigns
(Facebook, Instagram, Audience Network, Messenger).
Define campaign objectives, targeting strategies, ad creatives, and budget allocation.
Monitor and analyze
campaign KPIs
(CTR, CPC, CPA, ROAS, etc.).
Optimize campaigns for maximum ROI and cost efficiency.
Ensure proper
pixel setup, event tracking, and conversion API integration
.
Stay updated on
Meta Ads trends, best practices, and algorithm updates
.
Collaborate with designers/content team to create engaging ad creatives.
Prepare and present
campaign performance reports
.
Requirements
Female candidate only.
Proven experience in
Meta Ads campaign management & optimization
.
Strong knowledge of
Facebook Business Manager, Ads Manager, Events Manager
.
Understanding of
audience segmentation, retargeting, and lookalike strategies
.
Knowledge of
conversion tracking and attribution models
.
Analytical mindset with strong reporting skills.
Experience in
performance marketing, lead generation, or e-commerce campaigns
.
Bachelor's degree in Marketing, Business, or a related field preferred.
Key Skills
Meta Ads (Facebook & Instagram) - advanced campaign management
Data analysis & reporting
Retargeting & lookalike audiences
Pixel & conversion tracking setup
Creative testing & optimization
Strong communication & collaboration skills
Employer - 9818709570
Niharika Team HR
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹25,000.00 per month
Experience:
Digital marketing: 1 year (Preferred)
Location:
Delhi, Delhi (Preferred)
Work Location: In person
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