Job Description

On a look for a Digital Marketing director to work with a leading brand at Bengaluru ABOUT THE ROLE: We now seek a world-class Digital Marketing Manager to lead our global marketing efforts to ensure we remain at the forefront of the continuing disruption of the global travel and modern traveller market. This is also a chance to build an iconic brand in a market with endless possibilities that have yet to be realised. The Marketing Director will be responsible for working closely with the founder and leadership team to drive growth, define the company brand and ensure flawless execution of the overall integrated marketing strategy. THE IDEAL CANDIDATE: We are looking for an experienced marketeer highly proficient in brand strategy, digital and online marketing. Deep knowledge of brand building, social media marketing, content marketing and growth strategies is a must. Ideally, should have had leadership experience with managing teams. Key Responsibilities: Define the overall marketing plan and budget in partnership with the executive leadership team including setting targets, determining the core programmes and driving execution to deliver business growth Expand, lead and and mentor an internal marketing organisation to capitalise on the overall market opportunity Set the marketing strategy across multiple platforms, markets and channels with a major focus on our scaling performance marketing efforts across PPC, SEO, CRM Develop a clear, authentic and well targeted global brand focused on company purpose and market position across broad, diverse customer groups Optimise Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) strategies Drive improved efficiencies of appropriate technologies for marketing automation, analysis and reporting Further implement a measurable, metrics-driven ROI approach to marketing without sacrificing positioning, brand or investment Undertake market research and competitive analysis to segment and define target markets; refine the product value proposition and implement the best market-penetration strategies SKILLS: Ability to understand the fundamental drivers of market dynamics in a marketplace driven business and translate this knowledge into actionable strategy for growth Significant leadership profile with prior experience of leading and developing diverse marketing teams at scale globally in a fast-paced online B2C organisation Deep technical and commercial understanding of digital marketing at global scale Prior experience of blending expertise in brand development with contemporary digital marketing methods, channels and technologies A demonstrable track record of building a marketing organisation (people, process and systems) through a period of hyper-growth Extensive analytical skills and a track record of extracting insight from data with a test-and-learn philosophy Ability to act as a company spokesperson and experience in coordinating PR activities A world-class team player with a global outlook; collaborates cross-functionally, exercises influence at senior levels, and builds alignment around goals and objectives A proven track record of hiring world-class people in different marketing disciplines on an international basis Exceptional relationship skills, a great listener at all levels and a great industry reputation Strong team orientation with the ability to work alongside founders whilst partnering with executives and investors to achieve overall success A humble and ambitious team player that thrives in an environment of transparency and accountability Fast-paced, resilient and open to change in a rapidly growing global business that requires creativity, fast learning and out of the box thinking PAST EXPERIENCE PREFERRED: Past experience working in a creative agency or similar Past experience working as a brand manager for a consumer brand Marketing leader with a fast-growth company REASONS TO JOIN US: (My client) We\'re working on a problem every passionate traveller understands deeply. If you\'ve ever tried planning travel before and spent a disproportionate amount of time researching -OR- often felt that your travels could have included more moments of magic, then you know the problem we\'re solving. We have an experienced team: our founders have founded and sold companies before. Our team is small, so you\'d have a large amount of responsibility and impact on how we grow. Picking an early startup to join is tough, but the things to look for are a strong team, traction, and a large market. It\'s rare to find a team as small as ours that has all three. Opportunity to get ownership and stock in a company poised for growth and market leadership Interested candidates share your resume on [HIDDEN TEXT] Regards, Sairose 9820067001

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