Job Description

Position: Digital Marketing Manager

Location: New Delhi

Responsibilities:

• Develop and Implement Digital Marketing Strategies:
• Create, execute, and manage comprehensive digital marketing strategies to increase brand visibility and drive online engagement.
• Utilize a mix of channels, including but not limited to, social media, email marketing, SEO, SEM, and content marketing.
• Social Media Management:
• Oversee the company\'s presence on various social media platforms.
• Develop and implement social media campaigns to increase followers, engagement, and brand awareness.
• Analyze social media metrics and adjust strategies accordingly.
• Content Creation and Management:
• Collaborate with the content team to create compelling and shareable content across digital channels.
• Manage the content calendar and ensure consistency in messaging.
• SEO and SEM:
• Implement and optimize SEO strategies to improve search engine rankings.
• Manage and optimize paid advertising campaigns to drive traffic and conversions.
• Email Marketing:
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyze email campaign performance and make data-driven improvements.
• Analytics and Reporting:
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
• Provide regular reports and insights to the management team.
• Collaboration with Cross-Functional Teams:
• Work closely with the sales, product, and design teams to align digital marketing strategies with overall business goals.
• Budget Management:
• Manage and optimize the digital marketing budget effectively to maximize ROI.

Qualifications:

• Bachelor\'s degree in Marketing, Business, or related field.
• Proven experience as a Digital Marketing Manager or in a similar role.
• In-depth knowledge of digital marketing channels and best practices.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and platforms.
• Up-to-date with the latest trends and best practices in digital marketing.

To apply, please submit your resume and a cover letter detailing your relevant experience and achievements in digital marketing.

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