Job Description

India's leading institute is seeking a Digital Marketing professional for its multimedia division, located in Thodupuzha.

Job description:

The Digital Marketing & Graphic Designer is responsible for

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reating compelling visual assets and simultaneously developing and executing data-driven digital marketing strategies to enhance brand awareness, engage the target audience, and drive conversions across all digital channels.

Digital Asset Creation:

Design visually appealing and engaging graphics, images, and visual collateral for all digital platforms, including: Social Media content (posts, stories, reels, cover photos, profile pictures). Website and Landing Page banners/graphics (ensuring they are responsive and optimized). Email marketing templates and graphics. Online Display Ads and Banners (PPC/Google Ads, social media ads). Infographics, presentations, and digital reports.

Brand Consistency:

Develop, maintain, and enforce visual brand guidelines across all internal and external marketing materials.

Multimedia:

Assist in creating and editing multimedia content such as short-form videos, GIFs, and simple animations to support digital campaigns.

UI/UX Support:

Design elements for user interfaces (UI) and contribute to user experience (UX) to ensure designs drive engagement and conversion.

Campaign Management:

Collaborate with the marketing team to conceptualise, design, and execute multi-channel digital marketing campaigns (social media, email, website).

Social Media:

Create a content calendar, schedule posts, and manage day-to-day visual presence on key social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).

SEO/SEM Support:

Design visuals that are optimized for web and search engine results, and assist in creating assets for Pay-Per-Click (PPC) and Search Engine Marketing (SEM) campaigns.

Performance Analysis:

Monitor and report on the performance of visual content and marketing campaigns using tools like

Google Analytics

and platform-specific insights, using data to inform future creative strategy.

Content Optimization:

Work closely with copywriters to ensure the visual content and text are cohesive, engaging, and aligned with marketing objectives.

Interested candidates please send your resume

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person