Digital Marketing (crm Specialist)

Year    DL, IN, India

Job Description

Position:

Email & WhatsApp Marketing Executive

Experience:

2-4 years

Department:

Marketing

About the Role



We are seeking a performance-driven

Email & WhatsApp Marketing Executive

who is not only hands-on with traditional automation tools but is also excited to explore and integrate

AI-powered solutions

into our communication workflows. If you're someone who doesn't just send emails but thinks of segmentation, conversion funnels, generative content, and predictive analytics -- we want to hear from you.

You'll be working closely with our marketing and tech teams to design and execute campaigns that drive artist subscriptions, client re-engagement, and lead nurturing -- all with the power of data and AI.

Key Responsibilities

Plan, execute, and optimize

email and WhatsApp marketing campaigns

for both B2C (clients) and B2B (artists) segments. Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale. Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows. Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn. Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI). Collaborate with design, product, and business teams to align messaging with ongoing initiatives. Track KPIs and prepare weekly performance dashboards with actionable insights.

Requirements

:

2-4 years of experience in email and/or WhatsApp marketing roles. Awareness or prior use of

AI tools

for copywriting, audience segmentation, or campaign optimization. Strong copywriting and communication skills. A test-and-learn mindset: eager to experiment, iterate, and scale what works.
Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Experience:

Whatsapp and Email Marketing: 2 years (Required)
Location:

New Delhi, Delhi (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4594880
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year