who is not only hands-on with traditional automation tools but is also excited to explore and integrate
AI-powered solutions
into our communication workflows. If you're someone who doesn't just send emails but thinks of segmentation, conversion funnels, generative content, and predictive analytics -- we want to hear from you.
You'll be working closely with our marketing and tech teams to design and execute campaigns that drive artist subscriptions, client re-engagement, and lead nurturing -- all with the power of data and AI.
Key Responsibilities
Plan, execute, and optimize
email and WhatsApp marketing campaigns
for both B2C (clients) and B2B (artists) segments.
Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
Track KPIs and prepare weekly performance dashboards with actionable insights.
Requirements
:
2-4 years of experience in email and/or WhatsApp marketing roles.
Awareness or prior use of
AI tools
for copywriting, audience segmentation, or campaign optimization.
Strong copywriting and communication skills.
A test-and-learn mindset: eager to experiment, iterate, and scale what works.
Job Type: Full-time
Pay: ?30,000.00 - ?35,000.00 per month
Experience:
Whatsapp and Email Marketing: 2 years (Required)
Location:
New Delhi, Delhi (Required)
Work Location: In person
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