Job Description

The primary purpose of this role is to ensure the companys best reach in industry as a trustable Analytical service/testing partner.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build, and maintain our social media presence.

• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize the user experience.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Instrument conversion points and optimize user funnels.

• Collaborate with agencies and other vendor partners.

• BBA/MBA with 0 to 2 Years relevant experience in digital marketing and ability to generate and analyze data

• Demonstrable, leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Experience in optimizing landing pages and user funnels

• Experience in setting up and optimizing Google AdWords campaigns.

• Strong analytical skills and data-driven thinking

• Up to date with the latest trends and best practices in online marketing and measurement

Podhikai Scientific Pvt Ltd