Job Description

Plan and execute

digital marketing campaigns

across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Manage and grow the company's

social media presence

by creating, scheduling, and optimizing posts. Perform

SEO (Search Engine Optimization)

and

SEM (Search Engine Marketing)

activities to increase website visibility. Use

Google Analytics

,

Meta Business Suite

, and other tools to track and analyze campaign performance. Manage

email marketing campaigns

and lead generation activities. Coordinate with design teams for creating

banners, creatives, and video content

for promotions. Monitor industry trends and competitor activities to develop innovative marketing ideas.

Content Writing:

Create compelling and original

content for websites, blogs, social media, and marketing materials

. Write

SEO-friendly

articles, landing pages, and ad copies. Develop engaging

captions, taglines, newsletters, and press releases

. Proofread and edit content for clarity, tone, and accuracy. Collaborate with marketing and design teams to ensure content aligns with brand identity.

Qualifications & Skills:

Education:

Bachelor's or Master's degree in Marketing, Mass Communication, English, Journalism, or related field.

Experience:

2-5 years of experience in

digital marketing and content writing

(experience in healthcare or service sector preferred). Strong command of

English grammar and creative writing

. Hands-on experience with

Google Ads, SEO/SEM tools, Meta Ads Manager, and Analytics tools

. Proficiency in

Canva

,

Photoshop

, or other creative tools is an added advantage. Excellent communication, multitasking, and organizational skills. A keen eye for detail and ability to work independently or as part of a team.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person