We are looking for a SEO Content Writer is responsible for creating and optimizing content to increase visibility and organic search rankings. They must have an in-depth knowledge of search engine optimization (SEO) principles and experience with developing and implementing SEO strategies SKILLS & COMPETENCIES
Keyword research & optimization
SEO content strategy
HTML
Infographic, video & presentation creation
Information gathering & research
Analytics & reporting
Storytelling & blogging
Title, meta tag & meta description optimization
Link building & outreach
Content strategy & goal setting
Brand awareness & visibility
Search engine optimization (SEO)
Audience targeting & engagement
Data analysis & interpretation
Competitor research & market analysis
Editorial content creation & publishing
Copywriting & proofreading
Social media marketing & advertising
Technical SEO & structured data mark-up
SEO performance measurement & optimization
WORK EXPERIENCE
Developed and implemented a comprehensive SEO content strategy resulting in 58% increased organic traffic to company website
Utilized HTML to create optimized webpages for targeted keywords that improved website ranking by 88%
Generated engaging infographics, videos, and presentations to attract 37% more readers and subscribers to company content
Common Responsibilities
Conduct keyword research and analysis to identify relevant and high-traffic keywords for content creation
Develop and execute content strategies that align with SEO best practices and business goals
Write and optimize website copy, blog posts, and other digital content for search engines and user experience
Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure content is optimized for SEO and user engagement
Monitor and analyze website traffic, search engine rankings, and other key performance indicators to identify opportunities for improvement
Stay up-to-date with industry trends and algorithm updates to inform content strategy and optimization tactics
Conduct competitive analysis to identify gaps and opportunities in the market
Develop and maintain editorial calendars to ensure timely and consistent content production
Use data-driven insights to inform content decisions and measure the success of content campaigns
Provide guidance and mentorship to junior writers and content creators.