Job Description

Job Title:

Digital Marketing & Content Specialist - Fintech Startup

About Securepay:

Securepay is a fast-growing fintech startup founded in Uttarakhand with a mission to make digital payments accessible for every business in India. We're now live with our Payment Gateway and looking for a creative, result-driven marketer to join us in building the brand from the ground up.

Role Overview:

We are seeking a hands-on

Digital Marketing & Content Specialist

who understands fintech and can take full ownership of our digital presence -- from creating content to launching lead generation campaigns.

Key Responsibilities

Brand Awareness & Content

Build brand storytelling for Securepay (founders, vision, products)

Write and publish blogs, case studies, and thought-leadership content

Manage content for our website and social platforms (LinkedIn, Instagram, YouTube)

Performance Marketing

Run paid ad campaigns on Meta (FB/IG) and Google Ads

Optimize campaigns for lead generation and conversions

Create custom landing pages for different industry segments

SEO & Organic Growth

Optimize website pages for SEO and lead capture

Plan and implement keyword strategies

Build backlinks and grow domain authority

Community & Email Marketing

Launch email newsletters for prospects and onboarded merchants

Build social communities to increase visibility

Tools & Skills Required

Google Ads / Meta Business Manager

SEO tools (basic SEMrush/Ahrefs/Google Search Console)

WordPress, Webflow or landing page builders (basic use)

Canva / Photoshop for creatives

Google Analytics / Meta Pixel

Strong English copywriting & storytelling

Desired Profile

2-4 years of experience in digital marketing (fintech/SaaS/startup preferred)

Strong understanding of UPI/PG ecosystem is a big plus

Self-driven and accountable, ready to work in startup pressure

Can ideate, create, execute, and measure independently

Location: Dehradun (On-site)

Salary: Based on experience

Reporting To: Sales Head

Job Types: Full-time, Permanent

Benefits:

Food provided Provident Fund
Schedule:

Morning shift
Ability to commute/relocate:

Sahstradhara, Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 3 years (Required)
Work Location: In person

Expected Start Date: 01/08/2025