Job Description

Role Overview

The

Digital Marketing & Content Specialist

will manage

digital outreach, content creation, and online communications

for

RAMP, MSME development, and export promotion initiatives

. The role ensures strong

program visibility, stakeholder engagement, and consistent messaging

across digital platforms.

This position combines

content strategy, digital marketing execution, and performance tracking

, working closely with research, design, and program teams.

Key Responsibilities

Content Creation & Management

Develop content for

reports, newsletters, websites, and social media platforms

Create engaging, policy-aligned content tailored to

MSMEs, government stakeholders, and industry partners

Maintain editorial calendars and content pipelines

Digital Marketing & Campaign Execution

Plan and execute

digital marketing campaigns

for program outreach and awareness Target MSME stakeholders through

social media, email, and web-based campaigns

Coordinate campaign messaging with program milestones and events

SEO, SEM & Online Visibility

Manage

SEO and SEM strategies

to improve program and website visibility Optimize content using keywords, metadata, and performance insights Support website updates and content optimization initiatives

Analytics & Performance Tracking

Monitor digital performance using

Google Analytics, social media insights, and campaign KPIs

Prepare

performance reports and analytical insights

for program leadership Continuously optimize campaigns based on data-driven outcomes

Cross-Functional Coordination

Collaborate with

design, research, and program teams

to ensure content accuracy and alignment Support digital communication for

workshops, consultations, and stakeholder events

Key Deliverables

Content calendars and digital campaign plans Social media posts, banners, newsletters, and web content SEO, SEM, and website analytics reports Program visibility, reach, and engagement metrics

Qualifications

Education

Bachelor's or Master's degree in

Marketing, Communications, Digital Media

, or related disciplines

Certifications (Preferred)

Digital Marketing / SEO / Content Strategy certifications

Experience & Skill Requirements

2+ years

of experience in digital marketing, content creation, or communications Strong

writing, editing, and storytelling abilities

Hands-on experience with: Social media management tools

Google Analytics

SEO best practices and keyword research Ability to manage

multiple campaigns and deadlines

in a fast-paced environment Strong coordination and collaboration skills

Industry

Business Consulting and Government Advisory

Why Join Jagadeesh Private Limited?

Work on

high-impact government and MSME programs

Opportunity to shape

public-facing narratives and digital presence

Exposure to policy-driven communication and national initiatives
Job Type: Full-time

Pay: Up to ?35,000.00 per month

Work Location: In person