Key Responsibilities:
Social Media Engagement:
Develop and execute strategies to increase engagement and follower base across all
major social media platforms (Instagram, Facebook, X, YouTube, etc.) for all four
outlets.
Represent the brand identity and voice of Suvaii, Tanjore Tiffins, Navathanyam, and
Vanamo consistently across digital channels.
Monitor trends, conversations, and competitor activity to optimize content and
engagement strategies.
Content Planning & Management:
Create and maintain a unified monthly content calendar for all four outlets, aligning
with marketing campaigns, promotions, events, and seasonal trends.
Collaborate with design, photography, and videography teams to produce high-quality
and engaging content (posts, reels, stories, videos, blogs, etc.).
Ensure timely publishing and performance tracking of content.
Cross-functional Coordination:
Work closely with other digital marketing functions including SEO/SEM, paid
advertising, analytics, and website management to ensure cohesive campaigns.
Coordinate with outlet managers and culinary teams for menu updates, promotions,
and events that need digital amplification.
Analytics & Reporting:
Track KPIs such as reach, engagement, conversions, and audience growth.
Provide monthly performance reports and suggest improvements based on insights.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
3-5 years of experience in digital or social media marketing, preferably in F&B or hospitality.
Strong understanding of content creation, scheduling tools (e.g., Hootsuite, Buffer), and
analytics platforms (e.g., Meta Insights, Google Analytics).
Creative mindset with excellent communication and coordination skills.
Ability to multitask and manage multiple brands/outlets simultaneously.
Job Type: Permanent
Pay: ₹800,000.00 - ₹900,000.00 per month
Benefits:
Cell phone reimbursement
Food provided
Health insurance
Internet reimbursement
Leave encashment
Provident Fund
Application Question(s):
What is your current CTC?
What is your expected CTC?
Work Location: In person
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