Job Description

Job Title: Digital Marketing Specialist
Company: Procyon Technostructure Pvt Ltd
Experience: 4-8Yrs
Job Location: Chennai
Job Type: Full-time
Overview: We are seeking a dynamic and results-driven Digital Marketing Specialist with experience in the IT domain. In this role, you will develop, implement, and optimize digital marketing strategies aimed at promoting IT products or services, enhancing online presence, and driving business growth. The ideal candidate will have a strong understanding of both digital marketing techniques and the unique challenges and trends in the IT industry.
Key Responsibilities:

• Digital Strategy Development: Design and execute data-driven digital marketing strategies tailored to the IT industry, including SEO, SEM, email marketing, content marketing, and social media.
• Campaign Management: Lead and manage online marketing campaigns, including Google Ads, LinkedIn Ads, display ads, and paid search campaigns, ensuring optimal performance and ROI.
• Content Creation and Management: Collaborate with content teams to create high-quality, engaging content that speaks to the target audience in the IT domain, such as blog posts, whitepapers, case studies, videos, and landing pages.
• SEO & SEM Optimization: Conduct keyword research, on-page SEO, technical SEO, and SEM efforts to enhance organic search performance and improve the website's visibility in search engines.
• Analytics & Reporting: Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and others. Provide regular reports and insights to optimize strategies.
• Lead Generation & Conversion Optimization: Create and manage lead-generation strategies, optimize landing pages, and utilize conversion rate optimization tactics to drive qualified leads.
• Social Media Marketing: Oversee social media strategy, create engaging posts, manage community interactions, and grow the IT brand's presence on platforms such as LinkedIn, Twitter, and Facebook.
• Collaboration with IT and Development Teams: Work closely with IT teams to ensure the seamless implementation of marketing technologies and integrations (CRM, email automation tools, etc.) and the development of landing pages or website features.
• Stay Updated on IT Industry Trends: Keep up with the latest trends and innovations in the IT domain, ensuring marketing campaigns align with industry standards and best practices.

Required Skills and Qualifications:

• 4+ years of experience in digital marketing with a focus on the IT industry (e.g., SaaS, software, IT services).
• Strong knowledge of digital marketing channels, tools, and platforms such as Google Ads, Google Analytics, SEMrush, HubSpot, etc.
• Proven experience in content creation and managing social media platforms.
• Understanding of IT industry trends, terminologies, and technologies.
• Strong SEO, SEM, and PPC management skills.
• Proficiency in marketing automation tools (Mailchimp, Marketo, etc.).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Experience with B2B digital marketing, particularly in IT or tech domains.

Skills Required