Job Description

Anant Finserv, in partnership with Motilal Oswal Financial Services, is a boutique wealth management firm managing over ?700 crores in client assets.

We have been guiding investors for over 25 years through customized Financial solutions .

While our expertise and client base have grown steadily, our digital and social media presence is still in its early stages -- and we're now ready to build it in a structured, impactful way.

The primary focus of this role is to plan, execute, and optimize digital marketing campaigns -- especially on Meta (Instagram + Facebook) and WhatsApp Business -- to promote our brand, events, and wealth solutions.

This is not a content-only role -- it's for someone who understands audience targeting, campaign setup, lead generation, and performance analytics.

Campaign Planning & Execution

Design and run lead-generation and awareness campaigns on Meta Ads Manager.

Build WhatsApp marketing funnels (broadcasts, catalogues, click-to-WhatsApp ads).

Manage budgets, track ROI, and prepare campaign performance reports.

Audience Targeting & Optimization

Identify audience segments (HNI, professionals, investors) and create custom/lookalike audiences.

A/B test ad creatives, formats, and messaging to maximize efficiency.

Job Type: Permanent

Pay: ₹14,000.00 - ₹20,000.00 per month

Application Question(s):

Have you personally run paid campaigns using Meta Ads Manager (not just boosted posts)?
? Yes, multiple campaigns

? Once or twice

? No, I've only assisted or learned theoretically

What type of campaign objectives have you worked on?
(e.g. Lead Generation, Brand Awareness, Website Traffic, Video Views, Engagement)

Describe one Meta campaign you personally executed -- include:
Objective

Target audience

Budget

Duration

Results (CPC, CTR, Leads, or Conversions)

Experience:

Running advertisement : 3 years (Preferred)
Location:

Kolkata, West Bengal (Preferred)
Work Location: In person