Job Description

Location: kazhakuttam, Trivandrum(On-site)

About the Role:

Travancore Tales Video Agencyis seeking a Digital Marketing Manager to Plan , manage Branding and Marketing campaigns for various B2B/ B2C brands , across Meta (Linkedin, Facebook & Instagram) and Google platforms (YouTube, Google Display Network, etc.). The role involves end-to-end campaign execution, performance monitoring, optimization, and reporting.

Key Responsibilities

1. Brand Building & Creative Strategy

Develop brand identity, content pillars, and tone of voice. Create and execute high-impact content calendars for social media and e-commerce. Conceptualize and lead photo/video shoots, ensuring content is platform-optimized. Track social media KPIs (reach, engagement, follower growth) and optimize for performance.
2. Social Media Growth & Engagement

Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube. Stay ahead of trends and implement viral content ideas (especially for reels & short-form video). Influencer Marketing and UGC strategy
3. Performance Marketing

Plan, launch, and optimize Meta Ads and Google Ads campaigns. Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center.
4. Creative Campaigns & Brand Activation

Plan and execute innovative campaigns like festival launches, influencer marketing collaborations, Identify growth hacks and low-cost marketing opportunities to improve ROI. SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning. Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention. Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports. Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits. Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.
Key Requirements:

2 years' hands-on experience in digital campaigns & content strategy Proficiency in Meta Ads Manager & Google Ads (YouTube & Display). Strong analytical skills with Excel/Google Sheets. Excellent communication & time management skills. Experience with branding and upper-funnel campaigns preferred.
Job Type: Full-time

Pay: Up to ?30,000.00 per month

Application Question(s):

What is your expected monthly salary (in INR)? How many years of hands-on experience do you have in running Meta Ads & Google Ads campaigns? Are you comfortable working from the coworking space in kazhakuttam?
Work Location: In person