Will Gibbins & Co. is a fast-growing software development company based in Kerala, committed to delivering world-class digital solutions with a focus on innovation, design excellence, and customer satisfaction. We specialize in creating impactful software products, web applications, and digital experiences that help businesses grow and succeed in a competitive market.
We are looking for a
creative and results-driven Digital Marketing Specialist cum Graphic Designer
to join our dynamic team. The ideal candidate will be responsible for executing digital marketing campaigns while producing high-quality, visually engaging design assets that align with our brand and product goals.
Key ResponsibilitiesDigital Marketing
Plan, execute, and manage digital marketing campaigns across
social media, SEO/SEM, email, and paid ads
.
Develop engaging content to boost
brand awareness, audience engagement, and conversions
.
Analyze and report on campaign performance using
Google Analytics and related tools
.
Optimize campaigns to improve
ROI, lead generation, and audience reach
.
Stay updated on the latest
digital marketing trends, tools, and strategies
.
Graphic Design
Create visually compelling
graphics, layouts, and creatives
for websites, social media, and digital advertisements.
Design marketing collaterals such as
brochures, flyers, posters, infographics, and presentations
.
Collaborate with the marketing and development teams to translate ideas into impactful visual assets.
Ensure
brand consistency
across all marketing and design outputs.
Edit
videos, reels, and motion graphics
(basic video editing preferred).
UI/UX & Creative Production
Design and prototype
UI/UX layouts
for digital products using
Figma
.
Create
responsive HTML5 banners
and web/digital assets.
Conduct
Design QA
to ensure pixel-perfect quality and visual consistency.
Work with developers and marketing teams to bring creative concepts to life.
Qualifications & Skills
Bachelor's degree in
Marketing, Graphic Design, Communications, or a related field
.
3-4 years
of proven experience as a
Digital Marketing Specialist and/or Graphic Designer
.
Proficiency in
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
Strong knowledge of
Google Ads, Facebook/Instagram Ads, SEO, Google Analytics, and Email Marketing tools
.
Familiarity with
Figma
,
Canva
, and other modern design platforms.
Excellent understanding of
branding, typography, color theory, and layout design
.
Strong attention to detail, creativity, and ability to manage multiple projects simultaneously.
Effective communication and collaboration skills.
Preferred Skills
Experience designing
marketing materials, booklets, UI/UX mockups, and short promotional videos
.
Knowledge of
HTML5 for design implementation
.
Strong
copywriting and content creation
abilities.
Ability to work independently and meet deadlines in a
fast-paced, creative environment
.
Why Join Will Gibbins & Co.?
Work with an
innovative and forward-thinking software company
.
Collaborate on
exciting digital products and marketing campaigns
.
Opportunity to
grow your creative and marketing expertise
.
Supportive, collaborative work environment focused on