Job Description

Job Summary
We are looking for a results-driven Digital Marketing Executive to plan, implement, and manage
our digital marketing strategies. The ideal candidate will be responsible for increasing brand
awareness, driving website traffic, and generating leads through digital channels.
Key Responsibilities
? Plan and execute digital marketing campaigns across multiple channels
? Manage social media platforms (Instagram, Facebook, LinkedIn, etc.)
? Handle SEO and SEM activities to improve website rankings
? Manage paid campaigns (Google Ads, Meta Ads)
? Coordinate with design and content teams for creatives and posts
? Analyze performance using tools like Google Analytics and prepare reports
? Monitor trends and suggest improvements to digital strategies
? Manage email marketing and lead generation campaigns
Required Skills & Qualifications
? Bachelor's degree in Marketing or a related field
? 1-4 years of experience in digital marketing (Freshers with relevant skills may
apply)
? Strong knowledge of SEO, SEM, and social media marketing
? Experience with Google Analytics, Google Ads, and Meta Ads
? Basic knowledge of content marketing and email campaigns
? Good communication and analytical skills
Preferred Skills
Digital Strategy & Planning
? Identify market trends, audience insights, and competitor activities
? Plan and execute integrated digital marketing campaigns
? Tools: Google Trends, SEMrush, SimilarWeb, Miro
? Frequency: Weekly
Social Media Management
? Manage, schedule, and publish content across social platforms
? Monitor engagement, comments, and performance metrics
? Tools: Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite, Sprout
Social
? Frequency: Daily
Search Engine Optimization (SEO)
? Conduct keyword research and on-page/off-page optimization
? Perform website audits and improve organic search rankings
? Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO, Screaming Frog
? Frequency: Weekly
SEM / Paid Advertising
? Launch, manage, and optimize paid campaigns across search, display, and video
platforms
? Track conversions and optimize budgets for maximum ROI
? Tools: Google Ads, Meta Ads Manager, Bing Ads, Google Tag Manager, UTM.io
? Frequency: Daily
Email & CRM Marketing
? Design and execute automated email campaigns
? Segment audiences and personalize communication
? Tools: Mailchimp, HubSpot, Zoho CRM, Brevo, Zapier
? Frequency: Weekly
?
Content Creation & Design
? Create engaging content including creatives, blogs, social posts, and marketing
assets
? Collaborate with design and content teams for brand consistency
? Tools: Canva, Figma, Adobe Photoshop, Grammarly, Pexels
? Frequency: Daily
Analytics & Reporting
? Track website traffic, campaign performance, and conversions
? Prepare weekly and monthly performance reports with actionable insights
? Tools: Google Analytics (GA4), Looker Studio, Excel, Meta Insights
? Frequency: Weekly / Monthly
Marketing Automation & Retargeting
? Set up tracking pixels, tags, and automated marketing workflows
? Execute remarketing and retargeting campaigns
? Tools: Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Zapier
? Frequency: Weekly
Website Management & Optimization
? Manage website updates and landing pages
? Improve website performance, speed, and user experience
? Tools: WordPress, Webflow, GTmetrix, Hotjar
? Frequency: Monthly
Competitor Research & Market Insights
? Monitor competitor strategies, content, and performance
? Identify market trends and growth opportunities
? Tools: BuzzSumo, Social Blade, Google Alerts, Statista
? Frequency: Weekly
Requirements
Preferred Skills & Qualifications
? Proven experience in digital marketing or performance marketing
? Strong understanding of SEO, SEM, social media, and analytics
? Hands-on experience with marketing tools and automation platforms
? Data-driven mindset with strong analytical skills
? Excellent communication and creative thinking abilities
Benefits
What We Offer
? Growth-oriented and collaborative work environment
? Continuous learning and professional development opportunities
? Competitive salary based on experience

Skills Required