Job Description

We are looking for a dynamic and results-oriented Digital Marketing Executive to join our marketing team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing online marketing campaigns that promote our products and services. You will focus on driving brand awareness, lead generation, and increasing online presence through various digital channels.
Key Responsibilities:
Campaign Management:
Plan, create, and manage digital marketing campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
Monitor, analyze, and optimize paid media campaigns to ensure ROI and performance goals are met.
A/B testing and experimentation to refine and improve campaign performance.
Content Creation & Strategy:
Develop engaging and high-quality content for the website, blog, social media platforms, email campaigns, and more.
Collaborate with designers and content creators to produce creative assets (images, videos, etc.) for digital campaigns.
Ensure all content aligns with the brand's tone, style, and target audience.
SEO & SEM Optimization:
Perform keyword research to optimize website content for search engines (SEO).
Optimize content, landing pages, and other marketing assets to increase organic traffic.
Manage Google Ads and other SEM campaigns to ensure targeted reach and conversion.
Social Media Management:
Manage and grow social media accounts on platforms like Instagram, Facebook, LinkedIn, and Twitter.
Schedule posts, engage with followers, and track the performance of posts using analytics tools.
Develop strategies to increase followers, engagement, and brand awareness across social channels.
Email Marketing:
Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
Segment email lists and personalize content to enhance engagement and conversion.
Track key email metrics such as open rates, click-through rates, and conversion rates.
Analytics & Reporting:
Track, analyze, and report on key digital marketing metrics using tools like Google Analytics, social media analytics, and other tracking tools.
Use insights from analytics to optimize campaigns and improve future marketing strategies.
Prepare monthly reports on campaign performance and share insights with the team.
Influencer & Affiliate Marketing:
Identify and collaborate with influencers to amplify brand presence.
Manage affiliate marketing relationships and partnerships to increase online sales.
Requirements:
Proven experience in digital marketing, preferably with experience in SEO, SEM, social media, and email marketing.
In-depth knowledge of digital marketing channels and tools such as Google Analytics, Google Ads, Facebook Ads, Instagram Ads, and email platforms.
Strong understanding of SEO and how it impacts search engine rankings.
Excellent written and verbal communication skills.
Ability to analyze data and use it to optimize campaigns.
Creative mindset with a focus on producing engaging content.
Strong organizational skills and the ability to manage multiple projects at once.
A team player with the ability to work independently when needed.
Preferred Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
Familiarity with design tools like Canva or Adobe Creative Suite is a plus.
Experience in e-commerce or lead-generation campaigns.
Personal Skills:
Attention to detail and ability to work in a fast-paced environment.
Strong problem-solving skills and ability to think creatively.
Ability to adapt quickly to new trends and emerging digital marketing techniques.