Job Description

Job Summary: Digital Marketing Manager (B2B HealthTech/Life Sciences)

We are seeking a highly specialized and driven

Digital Marketing Manager

to lead B2B marketing strategy for a cutting-edge HealthTech firm focused on transforming global healthcare through

AI-driven clinical insights

and

innovative patient access programs

.

This role is not consumer-facing; you will be responsible for establishing

thought leadership

and driving

high-value lead generation

among sophisticated stakeholders, specifically:

Pharmaceutical/Life Science Companies, Healthcare Providers (Hospitals), and Financial Institutions.

The ideal candidate has a proven track record in

Account-Based Marketing (ABM)

and

technical content strategy

within the

Life Sciences, HealthTech, or B2B Data/SaaS

domains.

Key Areas of Focus:

B2B Lead Generation:

Design and execute targeted digital campaigns (primarily LinkedIn, industry media) to drive engagement and MQLs from executive-level audiences.

Scientific Content Marketing:

Translate complex clinical data, Real-World Evidence (RWE), and AI/Oncology concepts into authoritative digital content (white papers, case studies, webinars) and ensure its optimization for industry-specific search (SEO).

Digital Authority & Compliance:

Oversee the digital footprint to build trust and credibility, while maintaining strict adherence to healthcare data sensitivity and regulations (e.g., GDPR/HIPAA).

Website & Platform:

Drive organic and paid traffic to the corporate website and proprietary analytics platform, ensuring an optimal conversion pathway for B2B prospects.

Tools:

Marketo, HubSpot, Salesforce, LinkedIn Campaign Manager, SEMrush/Ahrefs, Google Analytics 4 (GA4).

Concepts:

Account-Based Marketing (ABM), Real-World Evidence (RWE), Technical SEO, Compliance, Lead Scoring.

B2B Strategy & Account-Based Marketing (ABM)

Marketing Automation & CRM Integration

Technical SEO & Scientific Content Strategy

Advanced Paid Media (B2B Platforms)

HealthTech Domain & Regulatory Compliance

Data Analytics & Conversion Rate Optimization (CRO)

If you are passionate about leveraging technology to solve global health challenges, this is a unique opportunity to directly impact patient care and pharmaceutical research through strategic digital marketing.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Work Location: Remote