Job Description

Job Title:

Digital Marketing Associate (Entry-Level)

Location:

Remote (Chennai or Trichy preferred)

Experience:

2-3 years

Type:

Full-Time

About the Role:

Join a USA-based CPG brand as a Digital Marketing Associate and support digital campaigns targeting the South Asian community in the USA. You'll manage multi-platform ad campaigns and collaborate with international teams.

Key Responsibilities:

Set up and manage campaigns on Meta (FB/Instagram), Google Ads, YouTube, Instacart, TikTok, and Spotify Handle audience targeting, retargeting, and segmentation Conduct A/B testing and optimize campaign performance Analyze results and provide actionable insights Collaborate with creative and content teams

Requirements:

2-5 years in digital marketing (USA market experience preferred) Hands-on experience with Meta Ads Manager, Google Ads, and other paid platforms Strong analytical and reporting skills (Google Analytics, Excel/Sheets) Familiarity with retargeting and campaign funnels Strong communication skills Understanding of South Asian consumer behavior in the USA is a plus

Nice to Have:

Experience with email marketing, SEO/SEM, and programmatic ads Knowledge of Mailchimp, Snapchat, Pinterest

Work Hours:

Must be available during overlapping hours with EST (USA timezone)

What We Offer:

Opportunity to work with a global brand Exposure to multi-platform campaigns Remote, growth-oriented work environment
Job Types: Full-time, Permanent

Benefits:

Health insurance Provident Fund
Work Location: Remote