Job Description

\'Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.\' Employer: Centre for Civil Services Position: Digital Marketing Manager Work Days: 5 days Years of Experience: 1+ years Community Location: Delhi Employment Type: Full Time CONNECT Company Overview (https://mckinleyrice.com/) McKinley Rice is not just a company; it\'s a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we\'re a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence. Redrob by McKinley Rice: The Next Frontier in Professional Development Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice\'s latest venture, marking a new chapter in our expansion. Proudly introducing Redrob-a groundbreaking AI platform-we\'re set to redefine professional development. Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals\' aspirations. Fueled by our funded growth, we\'re poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready. Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-calibre teams that surpass industry standards. Know Centre for Civil Services (https://ccs.in/) Centre for Civil Society advances social change through public policy. Their work in education, livelihood, and policy training promotes choice and accountability across the private and public sectors. To translate policy into practice, we engage with policy and opinion leaders through research, pilot projects and advocacy. They are India\'s leading liberal think tank, ranked 50 worldwide by the annual study conducted by the Think Tanks and Civil Society Program at the University of Pennsylvania. Their vision is that each individual leads a life of choice in personal, economic and political spheres and every institution is accountable. They successfully campaigned for livelihood freedom for street entrepreneurs, resulting in the passing of the Street Vendors (Regulation and Protection of Livelihood Act in March 2014. Their School Choice Campaign popularised the instrument of school vouchers in education, increasing choice and access to quality education for all. Currently, their focus is on reshaping the school education policy landscape - shifting the focus to learning outcomes, expanding choice in education and advocating deregulation for private sector; amplifying the voice of budget private schools which are catering to the poor sections of society but face closure in the face of the RTE; enhancing choice and accountability through the CCS skill voucher model in government skilling programs; promoting livelihood freedom by facilitating effective implementation of the Street Vendors Act and creating future leaders through policy training and courses who will be champions of liberty in their fields going forward. How to become a part of the Centre for Civil Services and enjoy the benefits of the McKinley community: Step 1: Fill in the application form and register via RedRob. Step 2: Clear the interview process. Step 3: Be a part of the team Centre for Civil Services ! EXPERIENCE Duties you\'ll be entrusted with: End-to-end digital/paid media strategy creation. Google Adwords, Social Ads & Analytics Technical Expertise Thorough understanding of SEM - Google Adwords, Social Ads, Google Analytics Expert in managing paid search campaigns. Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features Excellent understanding of Google Analytics and deriving action items from data points Understanding the academy\'s goals/objectives and its entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising Work jointly with the internal team to drive campaign strategy & and development Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience. Execute the social media strategy through independent research, A/B testing, messaging, audience identification and impact assessment. Create social media calendars and syndication schedules. Expectations from you: Basic Requirements Bachelor\'s/Masters in Commerce, Marketing or other relevant field. Interface with clients via Slack, Zoom, and email. Work with modern tools including Jira, Slack, GitHub, Google Docs, etc. Technical Skills Excellent communication and interpersonal skills: with the proven ability to establish and maintain positive relationships with a wide range of people including the ability to recruit, motivate and manage teams. Commitment to learning with an academic bent. High professional and ethical standards for handling confidential information. Good financial planning and budgetary skills. Soft Skills A quick and critical thinker with the ability to come up with several ideas about a topic and bring fresh and innovative ideas to the table to enhance the visual impact of our content. Potential to apply innovative and exciting ideas, concepts, and technologies. Stay up-to-date with the latest trends, and software advancements. Multi-tasking and time-management skills, with the ability to prioritize tasks. You can work in a fast-paced environment independently.

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