Job Description

Positions:
1


Location:


Summary/ Objective : We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate should have a passion for marketing and must be well-versed in the concepts surrounding 360o digital marketing. They should also be tech-savvy and intuitive with creative ideas to reinforce our marketing campaign. Required Qualification Any graduates with specialization in Marketing from any reputed university with 3+ years\xe2\x80\x99 experience in digital marketing executive or similar roles

• Certification in digital marketing for Google and Meta Ads
• Skills and experience in Amazon Ads and Linkedin
• Strong analytics and data management skills
• Excellent communication and interpersonal skills

Skills of interest

• Previous client-facing or agency experience
• Experience with digital content marketing
• Familiarity with online ads, eCommerce and content management
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Experience with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with performance marketing campaigns.
• Up-to-date working knowledge of current digital marketing practices(Ad campaigns, SEO,SEM, social media, marketing database, email & Ecommerce)

• Google, Youtube, Facebook & Instagram Ad-Operations Management (Create/Manage/Optimize/Analyze Campaigns) and other channels.
• Manage and improve Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Improve Brand Awareness by increasing impressions & reach on all campaigns.
• Optimize Cost per conversion (CPC) on all campaigns across channels.
• Improve, and optimize clicks & click-through rates on Ads.
• Improve sales & ad conversion across all channels.
• Optimize, and update target audiences with every ad change, and provide insights on audiences.
• Day-to-day management and optimisation of all campaigns in respective Ad channels.
• Improve website performance through organic tools.
• Optimize landing pages and user funnels across all platforms.
• Perform multivariate experiments along with A/B testing.
• Share insights on market trends, competitors, and strategies to improve Ad performance in all channels.
• Regular updates and fortnightly, monthly ad performance comparison reports of all Ad channels.
• Liasioning with internal & external stakeholders for creative and content changes based on performance.
• Experience with eCommerce and Amazon ads will be an advantage.

Other information At Gaiagen, we are designing and developing new biological alternatives to chemicals. We are looking out for Candidates with great dedication and passion to work on projects which are helpful in delivering smart effective and sustainable pest management solutions. Equality Statement Gaiagen is committed to building a diverse workplace. We invite applications from all persons, irrespective of gender, disabilities, and members of religious minorities groups who can contribute through their experience to the diversity and effectiveness of our workplace. Equality and diversity are core to our values as an organization. Staff members are expected to work collectively and individually to promote a constructive and sensitive approach to colleagues from different backgrounds, and value and respect their work. Conflict of Interest Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with our principles of independence and impartiality, or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed. Selection Process 1. Shortlisting of candidates based on qualifications, skills, and experience 2. Telephonic interview 3. Case Study (optional) 4. Face to face interview Position Details Division: Marketing Division Location: Bangalore Benefits: Annual CTC - INR 4 Lakhs per annum. For any queries, email to harina.ks@gaiaconnect.com