Job Description

Key Responsibilities

Plan, execute, and manage

Meta Ads (Facebook & Instagram)

campaigns. Create

custom audiences

based on city, education, and interest categories. Track and analyze

CPC, Cost per Conversion (CPConv), CTR, and Lead Generation Ratio

. Create

daily/weekly Excel reports

including ad spend, leads generated, CPC, CPConv, and ROI. Design and edit

images, reels, and short videos

for campaigns (Canva, Photoshop preferred). Monitor and analyze campaign data using

Meta Business Suite, Google Analytics, and Excel dashboards

. Optimize ongoing campaigns to achieve

maximum leads at minimum cost

. Coordinate with marketing and content teams for creatives, landing pages, and campaign strategy. Maintain proper documentation of ad performance, budgets, and monthly marketing KPIs.

Requirements

Strong knowledge of

Digital Marketing

,

Meta Ads

, and

performance analytics

. Hands-on experience in

Meta Ads Manager

, custom audience creation, and lead campaigns. Advanced

Excel skills

(Pivot Tables, VLOOKUP, Charts, Dashboards, Formulas). Experience in the

Education / Ed-Tech industry

is

mandatory

. Ability to create

ad creatives, thumbnails, and short videos

(Canva, Photoshop, CapCut, etc.). Must provide

past campaign reports

, including: Total ad spend Number of leads generated CPC Conversion Attached evidence/report copies
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Health insurance Internet reimbursement Leave encashment Life insurance Paid sick time Paid time off
Work Location: In person