Job Description

Job Summary:

We are seeking a dynamic and creative

Digital Marketing Executive

to manage our

Google and Meta (Facebook & Instagram)

marketing campaigns, handle account management, and oversee post creation and digital content strategy. The ideal candidate will have hands-on experience in running paid ad campaigns, analyzing performance metrics, and creating engaging social media content that drives results.

Key Responsibilities:

1. Google & Meta Marketing

Plan, create, and manage

Google Ads

(Search, Display, YouTube) and

Meta Ads

(Facebook & Instagram). Conduct

keyword research, audience targeting,

and competitor analysis. Optimize ad campaigns for

ROI, lead generation, and conversions.

Monitor campaign performance and prepare weekly/monthly reports. Manage ad budgets and ensure efficient spending.

2. Account Management

Manage multiple brand accounts across Google and Meta platforms. Coordinate with clients/teams for campaign objectives and approvals. Conduct regular performance reviews and strategy discussions. Maintain brand consistency across all digital channels.

3. Content & Post Creation

Create and schedule engaging

social media posts, stories, and reels.

Develop creative copies, captions, and hashtags aligned with brand tone. Collaborate with designers for visual content (images, videos, GIFs). Maintain a

content calendar

and ensure timely posting.

4. Reporting & Optimization

Track KPIs such as reach, engagement, CPC, CTR, and conversions. Analyze campaign insights and implement improvements. Stay updated with

digital marketing trends

and platform algorithm changes.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

1-3 years

of experience in Digital Marketing or Social Media Marketing. Strong knowledge of

Google Ads, Meta Ads Manager, and Analytics Tools.

Proficiency in

Canva, Meta Business Suite, and Google Analytics.

Excellent communication and copywriting skills. Creative mindset with attention to detail and data-driven thinking.

Preferred Skills:

Experience with

SEO/SEM, email marketing,

and remarketing campaigns. Knowledge of tools like

Hootsuite, Buffer, or Later

for scheduling. Basic understanding of

video editing or design tools

is a plus.
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Work Location: In person