Job Description

Develop, implement, and manage digital marketing campaigns across various channels (Google, Meta, LinkedIn, Instagram, YouTube, etc.). Plan and oversee paid media campaigns (PPC, social media ads, display advertising). Manage and optimize SEO/SEM strategies to drive organic traffic and improve search rankings. Create, curate, and manage engaging content for social media platforms, email newsletters, and websites. Measure and report on the performance of all digital marketing campaigns, and assess ROI and KPIs. Conduct market research and competitor analysis to identify trends and growth opportunities. Collaborate with design, content, and development teams to ensure consistent brand messaging. Manage company website updates and performance analytics (Google Analytics, Search Console, etc.). Use marketing automation tools (e.g., HubSpot, Mailchimp, Salesforce) for lead generation and nurturing. Stay up to date with emerging digital tools, platforms, and industry trends.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. 2-5 years of proven experience in digital marketing or a similar role. Strong understanding of SEO, SEM, PPC, and social media marketing. Experience with Google Ads, Meta Ads Manager, and Google Analytics. Proficiency with marketing automation and CRM software. Excellent copywriting and communication skills. Analytical mindset with the ability to interpret campaign data and optimize accordingly. Creative thinking and problem-solving skills.

Preferred Qualifications (Optional):

Certification in Google Ads, HubSpot, or Meta Blueprint. Experience with video marketing and content creation tools (Canva, Adobe Suite). Knowledge of HTML/CSS or website CMS (e.g., WordPress, Shopify).

Key Performance Indicators (KPIs):

Website traffic growth Conversion rate improvement Cost per acquisition (CPA) reduction Social media engagement and follower growth ROI on digital campaigns
Job Type: Full-time

Pay: ₹10,969.25 - ₹42,812.61 per month

Benefits:

Provident Fund
Work Location: In person