Job Description

Hi Professionals,
Hope You Are Doing Well!
We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team.
Would You Be Interested In This Position, kindly share your

updated resume

to

aarthi@td-itsolution.com/ +91 9384818146

Digital Marketing Assistant

Department: Marketing Reports To: Digital Marketing Manager

Experience Level: 1 .5 Years or 2.5 Years Only

Location: Moggapair, Chennai- 5 Days Office( Sunday to Thursday) and Week Off of Friday & Saturday

We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team

Key Responsibilities

Campaign Execution & Management:

Assist in the planning, setup, and day-to-day management of digital marketing campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads. Implement and monitor SEO strategies, including keyword research, on-page optimization, and technical SEO basics. Execute email marketing campaigns, including list segmentation, content scheduling, and performance tracking. Manage and schedule social media content across relevant platforms, fostering community engagement and brand presence.

Content & Creative Collaboration:

Collaborate with content creators and designers to develop engaging digital marketing assets (e.g., ad copy, social media visuals, blog post promotion). Ensure all digital content aligns with brand guidelines and campaign objectives.

Performance Monitoring & Reporting:

Regularly monitor campaign performance using analytics tools (e.g., Google Analytics 4, platform-specific dashboards). Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights for optimization. Track and analyze website traffic, conversion rates, click-through rates (CTR), and cost-per-lead (CPL).

Market Research & Trends:

Stay up to date with the latest digital marketing trends, platform updates, and competitor activities. Contribute insights from market research to inform future campaign strategies.

Collaboration:

Work closely with the Digital Marketing Manager, sales team, and other internal stakeholders to ensure integrated marketing efforts and alignment with business goals.

Technical Skills:

Proven experience with Google Ads and Meta Ads Manager. Proficiency in Google Analytics (GA4 preferred). Experience with social media management tools. Basic understanding of SEO principles and keyword research tools. Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns). Strong proficiency in Microsoft Excel for data analysis and reporting.

Preferred Qualifications

Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms. Experience in a specific industry relevant to our business (e.g., IT Solutions, Construction, B2B). Basic knowledge of HTML/CSS or content management systems (CMS).
Job Type: Full-time

Pay: Up to ?25,249.44 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person