Job Description

Job Summary:

We are looking for a highly creative and results-driven

Digital Marketing Executive

to join our team in Madurai. You will be responsible for developing and executing digital marketing strategies to increase online presence, generate leads, and boost brand awareness across various digital channels.

Key Responsibilities:

Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media. Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and create engaging content. Optimize website and landing pages for search engines (SEO). Conduct keyword research and implement best practices for SEO and PPC campaigns. Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and other digital tools. Collaborate with the design and content teams to create ad creatives, blog posts, and email templates. Stay updated with the latest trends and technologies in digital marketing.

Requirements:

Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing or a related field. Knowledge of SEO/SEM, Google Ads, Google Analytics, and social media marketing. Basic design and video editing skills are a plus (Canva, Photoshop, Premiere Pro, etc.). Strong written and verbal communication skills. Ability to work independently and as part of a team.

Preferred Skills:

Experience in running paid ad campaigns on Facebook, Instagram & Google. Experience with marketing automation tools and email marketing platforms. Understanding of content marketing and funnel strategies.
Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Schedule:

Day shift
Work Location: In person