Job Description

Key Responsibilities 1. Performance Marketing & Lead Generation ? Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. ? Manage budgets, improve campaign efficiency, and drive high-quality leads for multiple Valion entities. ? Continuously test creatives, keywords, audiences, and landing pages to enhance campaign performance. 2. Conversion Tracking & Analytics ? Set up and manage conversion tracking across platforms (Google Tag Manager, Google Analytics, Meta Pixel, LinkedIn Insight Tag, CRM tracking). ? Build, test, and maintain event tracking, custom conversions, and CRM-integrated tracking journeys. ? Troubleshoot tracking discrepancies and ensure 100% accuracy in reporting. 3. SEO (On-Page & Off-Page) ? Conduct keyword research, competitive analysis, and on-page optimization for Valion websites. ? Implement SEO best practices--meta tags, URL structure, schema, internal linking, image optimization, etc. ? Manage off-page SEO activities including backlink acquisition, directory submissions, content SEO recommendations, and technical SEO coordination. ? Monitor rankings, site health, indexing, and visibility improvements. 4. Website Management & Landing Page Support ? Oversee website updates, performance improvements, and lead form integrations across all Valion entity websites. ? Collaborate with developers to ensure seamless UX, fast load times, and optimal funnel performance. 5. Reporting & Insights ? Create weekly, monthly, and campaign-level performance reports for leadership. ? Track KPIs such as leads, CAC, ROI, CTR, conversion rates, website performance, and channel efficiency. ? Provide insights and actionable recommendations to improve marketing outcomes. 6. Cross-Entity Digital Support ? Manage digital execution requirements for myfollo, PropCare, and other group verticals simultaneously. ? Coordinate with sales and operations teams to understand lead quality and feedback loops for campaign refinement.

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person