airGurukul is one of the leading online platforms dedicated to competitive exam preparation. Located in Greater Noida, we are committed to providing high-quality educational resources that empower students to achieve their academic goals. Join our dynamic team and contribute to shaping the future of online learning.
Key Responsibilities:
Website Content Management:
Create and update SEO-optimized content for government job notifications -- including application openings, admit card releases, results, and answer key updates -- ensuring accuracy, timeliness, and engagement.
Educational Blog & Social Media Publishing:
Write and publish informative blog posts, social media updates, polls, and quizzes that align with the brand's educational goals and improve organic reach through effective keyword usage and trending topics.
SEO Optimization & Keyword Strategy:
Implement on-page SEO best practices such as keyword research, meta descriptions, internal linking, and readability improvements to boost search visibility across airGurukul platforms.
Content Quality & Consistency:
Maintain tone, accuracy, and brand consistency across all articles, blogs, and social media posts, following airGurukul's editorial and visual standards.
Assist in the development and execution of digital marketing strategies across various platforms.
Manage and optimize Google Ads and Meta Ads campaigns to drive targeted traffic.
Create and edit graphics and videos for marketing materials and social media content.
Conduct keyword research and write SEO-friendly blog posts to enhance online visibility.
Collaborate with the team to analyze campaign performance and suggest improvements.
Required Skills and Qualifications:
- Graduate with a degree in Marketing, Communications, or a related field.
- Strong knowledge and experience in Google Ads and Meta Ads management.
- Proficiency in graphic design tools and video editing software.
- Excellent content writing skills with an understanding of SEO best practices.
- Ability to work collaboratively in a fast-paced environment and meet deadlines.