Job Description

Role Objective (Why this role exists)

To increase local visibility, calls, and bookings by managing:

Social media presence Google My Business (GMB) ranking & reviews Small-budget Google Ads campaigns

This is an execution-focused role, not a strategy-only role.

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Key Responsibilities

1. Social Media Management (Instagram + Facebook)

Create & post (photos, reels, carousels) Write simple, conversion-focused captions (offers, location, benefits) Highlight: Rooms Guest experiences Reviews Offers Behind-the-scenes operations Respond to DMs and comments within 24 hours Maintain a monthly content calendar (Google Sheet)
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2. Google My Business (GMB) Management - CRITICAL

Keep business profile 100% updated: Photos (weekly uploads) Offers Q&A Services Post GMB updates Track: Calls Direction requests Profile views Actively request and manage guest reviews Respond to all reviews (positive & negative) professionally
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3. Google Ads (Small Budget - High Intent)

Run and optimize local search ads (hotel near me, South Delhi hotel, etc.) Manage: Keywords Ad copies Call extensions Location extensions Ensure wastage is minimized Weekly optimization: Pause non-performing keywords Improve CTR Coordinate with management on offers & pricing
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4. Reporting & Accountability

Maintain a weekly performance sheet covering: Posts published Reach & engagement GMB insights (calls, views) Google Ads spend vs leads Share a simple weekly summary (what worked / what didn't) Follow SOPs and checklists (provided)
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Key Performance Indicators (KPIs)

Increase in: GMB calls Direction requests WhatsApp / phone inquiries Consistency in posting (no gaps) Review growth & response rate Cost per lead from Google Ads Local search visibility improvement
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Required Skills (Realistic for Budget)

Hands-on experience with: Instagram & Facebook posting Google My Business dashboard Google Ads (basic to intermediate) Basic design skills (Canva mandatory) Decent English & Hindi communication Comfortable with Google Sheets & Forms Discipline in reporting & follow-ups
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What This Role Is NOT

? No influencer marketing ? No fancy branding decks ? No agency-style presentations

This is a results-first, ground-level execution role.

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Growth Opportunity

Performance-based increments Role can grow into: Digital Marketing Lead Multi-property marketing manager Bonus for measurable booking impact
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Ideal Candidate

1-3 years experience Has worked with local businesses / hotels / clinics / restaurants Understands local search intent Hungry to learn & improve results
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person