Job Description

Roles & Responsibilities (3-5 Years Experience)Role Overview:

Strategic Planning & Execution

Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify new digital trends and customer insights. Plan and execute multi-channel campaigns (SEO, SEM, email, social media, content marketing, etc.).

SEO & SEM

Manage on-page and off-page SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and improve technical SEO aspects. Plan and manage paid campaigns on Google Ads, Bing, and other search platforms to maximize ROI.

Performance Monitoring & Analytics

Track and analyze digital marketing KPIs using tools like Google Analytics, Google Data Studio, and HubSpot. Generate performance reports and provide insights to improve campaign effectiveness. A/B test landing pages, ad creatives, and email campaigns to optimize performance.

Social Media Management

Create and manage content calendars across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.). Develop engaging content and run paid ad campaigns to grow brand awareness and engagement. Monitor social channels, respond to customer inquiries, and manage online reputation.

Content Marketing

Coordinate with content writers and designers to produce high-quality blog posts, videos, infographics, and email newsletters. Ensure content aligns with SEO strategy and brand messaging. Manage content distribution across owned, earned, and paid channels.

Email Marketing & Automation

Design and implement email marketing strategies for lead nurturing and customer retention. Segment lists and create personalized workflows using platforms like Mailchimp, ActiveCampaign, or HubSpot. Analyze open rates, CTR, and conversion metrics for optimization.

E-commerce/Digital Sales Support

Support e-commerce campaigns with digital promotions and product-specific landing pages. Coordinate with sales/product teams to align marketing strategies with revenue goals.

Team Collaboration & Leadership

Lead and mentor junior marketing team members or interns. Collaborate with cross-functional teams (sales, product, design) to ensure campaign alignment. Manage external vendors or digital agencies for campaign execution.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: Remote